What business writers can learn from people who write horror stories Michael Myers is back! You've got to admire his…
How to write a business blog post… quickly
Want to start writing blog posts for your business but worry about where to start and lack of time? Here's…
7 tips for writing emails that get opened, read and acted on
Email offers superb ROI for small businesses that do it well. Follow these seven tips for writing emails that get opened, read…
Remember, remember these 6 tips for business storytelling
Why storytelling is so powerful for businesses. Plus the six steps you need to take to create a compelling and…
7 gruesome copywriting mistakes most businesses make
Does death become your marketing copy? I've listed the 7 most ghastly copywriting mistakes that businesses make. And how to…
Why being a business with soul is a powerful strategy
A business with soul knows what makes it distinctive. Learn how to use your business soul to convince readers to…
Calls to action: The conversion tool you’re probably overlooking
Want to generate enquiries and sales? Why a your Contact Us page is simply not enough. And how calls to…
4 convincing reasons why I should buy your products
Here are some tried and tested copywriting strategies that will give your readers convincing reasons to buy your products Give…
Here’s a persuasive writing strategy backed by science
Psychologist Maslow found that human behaviour and decision-making are motivated by one of five needs. Learn how persuasive writing addresses…
Why 3 is the magic number when it comes to memorable copywriting
For memorable, catchy and persuasive copywriting, the rule of three is a tried and tested technique. See some examples. Learn…
