Copywriting for content marketing

Build & engage audiences with great copywriting

Copywriting makes sense if you create regular content. Especially if you operate in the business to business sector. Copywriting for content marketing::

  • Makes complex topics simple
  • Makes content easy to read
  • Is attention grabbing

What’s more copywriting for content marketing helps you:

  • Build long term relationships with your audience
  • Also, educate them

As a result, it ultimately rewards you with new business.

Copywriting for content marketing works in direct contrast to traditional marketing tools including advertising and direct marketing. It does not shout out its message. It is ‘non-interruptive’.

Get a quote for copywriting for content marketing

When your audience has a need

Copywriting for content marketing builds awareness.

Get help writing:

  • Blogs
  • Press releases

When your audience is searching for information

Copywriting for content marketing builds interest.

Get help writing:

  • Emails
  • Ebooks/guides.
  • Interviews (Q&As).

When your audience is evaluating the alternatives

Copywriting for content marketing builds desire and conviction.

Get help writing:

  • Product/service data sheets
  • Case studies
  • White papers

When your audience is making the decision to buy

Copywriting for content marketing compels action,

Get help writing:

  • Offers
  • Requests to quote

Google has consistently demonstrated in its algorithm updates that it loves good, quality content. So connect your content marketing strategy to your SEO copywriting strategy.

It was a pleasure to work with Claire, an experienced marketer who combines proven theories with fresh ideas to meet your business goals. She helped us build a more robust content strategy; giving us loads of advice and tips to easily manage our editorial calendar. She also brought her critical eye to our website and helped us optimise both our ranking and visitor engagement.
Anais Bresle MCIM, Marketing Manager, Exchange Data International