2018: A review of the best advertising
What running at 6 am can teach you about finding time for content creation
Before long, your problems finding time for content creation to promote your business will be solved. But first, my story…
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25 statistics to inspire your 2019 content marketing strategy
Planning your 2019 content strategy? Want certainty your actions will deliver results in terms of enquiries and sales? These statistics will guide you.
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How features, advantages and benefits work. A simple guide
Features tell and benefits sell. But can you tell the differences between features, advantages and benefits? You’re not alone. This guide tells you all you need to know
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What Christmas baking can teach you about content planning
How to stir-up a recipe for content planning that’ll delight and surprise your customers. Better still, keep them coming back for more Read more
What John Lewis can teach small businesses about emotional storytelling
Why identifying the emotions that work best with your brand is a powerful strategy Read more
Evergreen content: What nature can teach you about creating long-lasting content
I wanted to share this with you because not only will this strategy save you time and effort, but also it’ll reward you with search engine rankings and enquiries in the long run.
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Boo! Scare readers into action with the PAS copywriting formula
What business writers can learn from people who write horror stories
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Persuasion: Best practices shared at the Pro Copywriters’ Conference
And the results of my awayday at the Pro Copywriter’s Conference? They were much bigger than you might have imagined Read more
BrightonSEO 2018: Actionable tips and takeaways
When search engine results pages are so helpful you don’t need to click on the links, how do you get your audience to your site? The great and the good in SEO revealed their tips at BrightonSEO