What John Lewis can teach small businesses about emotional storytelling
Why identifying the emotions that work best with your brand is a powerful strategy Read more
Evergreen content: What nature can teach you about creating long-lasting content
I wanted to share this with you because not only will this strategy save you time and effort, but also it’ll reward you with search engine rankings and enquiries in the long run.
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Boo! Scare readers into action with the PAS copywriting formula
What business writers can learn from people who write horror stories
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Persuasion: Best practices shared at the Pro Copywriters’ Conference
And the results of my awayday at the Pro Copywriter’s Conference? They were much bigger than you might have imagined Read more
BrightonSEO 2018: Actionable tips and takeaways
When search engine results pages are so helpful you don’t need to click on the links, how do you get your audience to your site? The great and the good in SEO revealed their tips at BrightonSEO
Why blog post interviews make content creation easy
So how do you solve the problem of creating regular blog posts your audience want to read? I’m glad you asked… Learn how blog post interviews can help.
10 copy editing tips to sharpen your business writing
By the time you read to the end of this page, you’ll know exactly how to turn ‘blah’ text into clear, concise, copy that conveys your ideas and moves readers past the first sentence.
Your guide to conducting an Autumn ‘plan do and review’ of your editorial calendar
Struggling to create content ideas in Autumn? Wondering if your effort is worth it? A ‘plan, do and review’ of your editorial calendar will put you on the right track
How to proofread your copy
