Your guide to conducting an Autumn ‘plan do and review’ of your editorial calendar
Struggling to create content ideas in Autumn? Wondering if your effort is worth it? A ‘plan, do and review’ of your editorial calendar will put you on the right track
How to proofread your copy
People are less likely to trust businesses whose communications contain grammatical & spelling errors. Follow these tips for proofreading your copy
Steal these 10 UX copywriting pointers to boost website conversions
Want to write website copy that converts like Amazon & MailChimp? Here are some UX copywriting pointers to make your pages persuasive
How reading tabloid newspapers can improve your marketing copy
What tabloid writers can teach you about cutting through complexity and writing marketing copy that triggers emotions and sells
5 reasons why a mid-year website content audit benefits your business
Your website content is a valuable asset. And like any asset you need to maintain it. Here are 5 ways a mid-year content audit benefits your business
6 things a content competitor analysis can teach you about improving conversions
Here’s the thing. If your customers evaluate options before deciding to buy from you, then it makes sense to carry out a content competitor analysis
SEO copywriting dos and don’ts for high quality, converting web pages
So let me ask you this… do you think SEO copywriting is all about keyword density? Then think again
How a comma can save your life
In matters of life and death, it pays to check your comma usage. Read to the end of this post and you’ll find out why.
8 copywriting lessons we can learn from World Cup Football teams
