Copywriting for content creation
Build and engage audiences with great copywriting
Copywriting makes sense if you create regular content.
Especially if you operate in the business to business sector.
Because copywriting for content creation:
- Makes complex topics simple
- Makes content easy to read
- Is attention grabbing
As a result, copywriting for content creation helps you:
- Build long term relationships with your audience
- Educate them
- Win new business
When your audience has a need
Copywriting for content creation builds awareness.
Get help writing:
- Blogs
- Press releases
When your audience is searching for information
Copywriting for content creation builds interest.
Get help writing:
- Emails
- Ebooks/guides
- Interviews (Q&As)
When your audience is evaluating the alternatives
Copywriting for content creation builds desire and conviction.
Get help writing:
- Product/service data sheets
- Case studies
- White papers
When your audience is making the decision to buy
Copywriting for content creation compels action.
Get help writing:
- Product/service data sheets
- Case studies
- White papers
What you can expect from my content writing services
My 5 step collaborative copywriting process makes website content creation easy.
You can expect:
- A briefing call to identify your goals and messaging
- Delivery of a first draft
- Two rounds of edits
- Proofreading
- Delivery of your final version
Common questions answered
What other information do you need from me?
To fully understand your products/services and audience, it would be helpful to provide me with background information such as existing marketing literature, press releases and your website address.
How quickly can you write my content?
I’ll work with you to determine a delivery schedule. Timings will depend in part on my existing workload.
However, the more information you can provide me upfront, the quicker you’ll receive your finished copy.
What if I want to make changes to your copy?
Following the delivery of my initial draft, you’ll have the opportunity to amend two further drafts.
What about confidentiality?
I treat projects with the utmost confidentiality. If required, I am happy to sign an NDA.
“
It was a pleasure to work with Claire, an experienced marketer who combines proven theories with fresh ideas to meet your business goals. She helped us build a more robust content strategy; giving us loads of advice and tips to easily manage our editorial calendar. She also brought her critical eye to our website and helped us optimise both our ranking and visitor engagement.”
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