You may not believe this but erroneous comma placement can send the police straight to your door... Here's a short…
How a former Sun journalist is disrupting digital with… a printed newspaper
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Boo! Scare readers into action with the PAS copywriting formula
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Persuasion: Best practices shared at the Pro Copywriters’ Conference
And the results of my awayday at the Pro Copywriter's Conference? They were much bigger than you might have imagined What happens…
BrightonSEO 2018: Actionable tips and takeaways
When search engine results pages are so helpful you don't need to click on the links, how do you get…
How reading tabloid newspapers can improve your marketing copy
What tabloid writers can teach you about cutting through complexity and writing marketing copy that triggers emotions and sells Have…
How a comma can save your life
In matters of life and death, it pays to check your comma usage. Read to the end of this post…
8 copywriting lessons we can learn from World Cup Football teams
Let me tell you what you won't find in most copywriting guides and manuals... The World Cup is upon us.…
Hannah’s Van: An entrepreneur’s business story
In an interview I spoke to Lewes based entrepreneur Hannah Pilfold about the ideas that led her to sell speciality…
Steal my New Year’s resolutions and keep your content creation on track
Improve efficiency and consistency with content creation. Steal my New Year's business resolutions and keep your content strategy on track…
