You may not believe this but erroneous comma placement can send the police straight to your door…
My copywriter blog
How a former Sun journalist is disrupting digital with… a printed newspaper
Read all about it! Loz Hatton, Founder & Editor of The Ilkeston Inquirer reveals why he set up a local printed newspaper. Also, how to write a compelling headline.
Boo! Scare readers into action with the PAS copywriting formula
What business writers can learn from people who write horror stories
Persuasion: Best practices shared at the Pro Copywriters’ Conference
And the results of my awayday at the Pro Copywriter’s Conference? They were much bigger than you might have imagined
BrightonSEO 2018: Actionable tips and takeaways
When search engine results pages are so helpful you don’t need to click on the links, how do you get your audience to your site? The great and the good in SEO revealed their tips at BrightonSEO
How reading tabloid newspapers can improve your marketing copy
What tabloid writers can teach you about cutting through complexity and writing marketing copy that triggers emotions and sells
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