What tabloid writers can teach you about cutting through complexity and writing marketing copy that triggers emotions and sells Have…
How a comma can save your life
In matters of life and death, it pays to check your comma usage. Read to the end of this post…
8 copywriting lessons we can learn from World Cup Football teams
Let me tell you what you won't find in most copywriting guides and manuals... The World Cup is upon us.…
Hannah’s Van: An entrepreneur’s business story
In an interview I spoke to Lewes based entrepreneur Hannah Pilfold about the ideas that led her to sell speciality…
Steal my New Year’s resolutions and keep your content creation on track
Improve efficiency and consistency with content creation. Steal my New Year's business resolutions and keep your content strategy on track…
Stock photography. Is someone else wearing your company’s clothes?
In an interview, I asked photographer & website designer Katie Vandyck how bespoke photos make your business stand out. Also,…
