Features tell and benefits sell. But can you tell the differences between features, advantages and benefits? You’re not alone. This guide tells you all you need to know
Why identifying the emotions that work best with your brand is a powerful strategy
What business writers can learn from people who write horror stories
And the results of my awayday at the Pro Copywriter’s Conference? They were much bigger than you might have imagined
When search engine results pages are so helpful you don’t need to click on the links, how do you get your audience to your site? The great and the good in SEO revealed their tips at BrightonSEO
So how do you solve the problem of creating regular blog posts your audience want to read? I’m glad you asked… Learn how blog post interviews can help.