When your words shine, you shine too. Here is the secret to polished copy your audience wants to read
My copywriter blog
6 content ideas to drive more traffic to your website
By the time you reach the end of this page, you’ll have a list of content ideas that’ll answer your audience’s questions and drive traffic to your website
How devoting time to your copywriting brief saves you time and money
How to achieve your desired outcome, on time and budget? Prioritise your copywriting brief
Copyright, copywriting, copy-editing, proofreading What’s the difference?
When they work apart, they're pretty special. But when copywriters, copy-editors and proofreaders meet... magic happens. "So, what do you do?" The businessman asked me at a networking meeting. "I'm a copywriter,” I responded. "Ah, a copywriter..." The businessman...
World Book Day 2019: My favourite marketing books
Looking for inspiration to supercharge your marketing activities? Learn everything you need to know from this collection of marketing books
5 SEO myths you can and should leave behind
It never ceases to amaze me that businesses struggle unnecessarily because of these apparently influencing SEO myths… Are you a fan of magic tricks? It begins with a feeling of the excitement of the unknown. We're attracted to things we cannot explain logically — the...
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