So what is it exactly that stops most small businesses from achieving their marketing goals? It could be you've neglected…
2018: A review of the best advertising
When copywriting and creative join forces. The magic in advertising begins... As 2018 draws to a close, I thought it…
How features, advantages and benefits work. A simple guide
Features tell and benefits sell. But can you tell the differences between features, advantages and benefits? You're not alone. This guide…
What Christmas baking can teach you about content planning
How to stir-up a recipe for content planning that'll delight and surprise your customers. Better still, keep them coming back…
What John Lewis can teach small businesses about emotional storytelling
Why identifying the emotions that work best with your brand is a powerful strategy Have you seen it yet? John…
Evergreen content: What nature can teach you about creating long-lasting content
I wanted to share this with you because not only will this strategy save you time and effort, but also it'll…
Boo! Scare readers into action with the PAS copywriting formula
What business writers can learn from people who write horror stories Michael Myers is back! You've got to admire his…
Persuasion: Best practices shared at the Pro Copywriters’ Conference
And the results of my awayday at the Pro Copywriter's Conference? They were much bigger than you might have imagined What happens…
BrightonSEO 2018: Actionable tips and takeaways
When search engine results pages are so helpful you don't need to click on the links, how do you get…
Why blog post interviews make content creation easy
So how do you solve the problem of creating regular blog posts your audience want to read? I’m glad you asked… Learn…
