When they work apart, they're pretty special. But when copywriters, copy-editors and proofreaders meet... magic happens. "So, what do you…
World Book Day 2019: My favourite marketing books
Looking for inspiration to supercharge your marketing activities? Learn everything you need to know from this collection of marketing books…
5 SEO myths you can and should leave behind
It never ceases to amaze me that businesses struggle unnecessarily because of these apparently influencing SEO myths… Are you a…
What courtship can teach you about attracting customers
And the results? When you inject a little courtship and romance into content marketing, they'll be much bigger than you…
16 grammar errors you want to avoid
By the time you reach the end of this page, you’ll know exactly how to avoid grammar errors that lose…
Isn’t copywriting expensive?
Why smart businesses pay more for the words they use to promote their businesses. Also, how copywriting pays for itself.…
A simple (but effective) checklist to align website copy with 2019 marketing goals
So what is it exactly that stops most small businesses from achieving their marketing goals? It could be you've neglected…
2018: A review of the best advertising
When copywriting and creative join forces. The magic in advertising begins... As 2018 draws to a close, I thought it…
How features, advantages and benefits work. A simple guide
Features tell and benefits sell. But can you tell the differences between features, advantages and benefits? You're not alone. This guide…
What Christmas baking can teach you about content planning
How to stir-up a recipe for content planning that'll delight and surprise your customers. Better still, keep them coming back…
