13th December 2018 Claire Hawes

What running at 6 am can teach you about finding time for content creation

Before long, your problems finding time for content creation to promote your business will be solved. But first, my story…

On my run this morning I smiled and waved politely to five fellow runners. Nothing unusual about that you may think. But it was 6:15 am.

So what were I and these crazy people doing running around town in fluorescent lycra at such an ungodly hour?

In my case, my early morning run came about because although I work from home, I often struggled to find the hours in the day I needed to get things done.

You see between 6:15 am and 9:15 am I’m dog walking and getting kids up, breakfasted, out of the door and to school.

And between 4 pm and 9 pm, I’m getting kids to after-school clubs, cooking supper, clearing up and dog walking again.

With work in between, I don’t have much time for me.

But when I don’t exercise, I put on weight, feel sluggish and not good about myself.

So I knew I had to stop being too busy and find the minutes/hours to do things such as exercise that is important to me.

I also knew, to make sure I got exercise done, I had to overcome internal excuses and make it a habit.

Hence, my 6:00 am run. I’ve been doing it twice a week since September. Now I don’t even think about it. I just do it.

I’ve got to get up at that time to walk the dog. So I decided I might as well make the best use of that time and turn the dog walk into a dog run.

To overcome excuses not to run, I prepare my running kit the night before. I have to step on it to get out of bed. I have my running jacket, trainers, dog lead, poo bag, charged phone, headphones and running armband by the door.

My alarm goes off at 6:00 am, I throw on my kit. I have a glass of water while putting on my trainers. I’m out of the door by 6:10 am. And back home by 6:40 am.

Run done and energised. Also, in time to get my kids up for school.

The pressures of your time are undoubtedly different to mine.

But if you find it hard to build in the time to create content to promote your business and nurture prospective customer relationships, then do what I did with my running schedule.

Take a step back and reevaluate your time. See if you can claim 30 minutes each day, or better still an hour to get your content creation done.

Want to see how this works? Let me show you how.

I’d love to put in a long run during the week. However, if I’m realistic, I know I don’t have the time. But short runs are better than no runs. So I embraced a small 30-minute chunk of time to get my run done.

When it comes to content creation, you too can work in small blocks. You can break down most content creation tasks into small chunks to make projects manageable.

For instance, when I write a blog, I don’t write it in one go, because I don’t have the time. To make sure I create and publish my blog weekly, on:

Monday: I do my research and write an outline for the blog
Tuesday: I write my first draft. I don’t spend too much time on it. I leave it rough and ready.

Wednesday: I edit my draft and get it into shape.
Thursday: I proof my blog and create a blog banner to accompany it using Canva.
Friday: I publish and promote my blog.

To overcome excuses for not writing, I block out an hour of my time in my calendar each day to complete the necessary tasks.

As a result, my blog publishing is consistent, and over the last couple of years I’ve built up a library of content I can repurpose and republish in different formats over and over again.

Better still, people have got to know me through my blog. And the regular appearance of it in people’s inboxes and on social media has won me clients.

So it all adds up to this

To get my health and fitness back on track, I took a step back and had a hard look at my calendar to see where I could realistically claim the time.

I did the same for my blogging schedule.

By breaking my blog content creation tasks down into manageable chunks, I’ve made sure they’re achievable.

What about you? It’s easier than you think.

And finally

If content creation is important to your business, but you still can’t find time to do it, you can always outsource it. Not only will you get it done, but you’ll also benefit from increased awareness, enquiries and sales. So drop me a line to get information about pricing.

Claire Hawes, copywriter and owner of The Content BoutiqueAbout Claire Hawes

Claire Hawes is a marketing communications copywriter. She enjoys writing engaging copy that helps businesses to get noticed and attract enquiries. Claire’s experience mainly lies in the business to business sector. Her clients include both businesses and digital marketing agencies.

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