7th December 2018 Claire Hawes

25 statistics to inspire your 2019 content marketing strategy

Planning your 2019 content strategy? Want certainty your actions will deliver results in terms of enquiries and sales? These statistics will guide you.

Are you putting together a content marketing strategy for 2019 and wondering if your effort is worth it?

To help you with your decision making, I’ve rounded up some SEO and content marketing statistics from around the web.

First off, they’ll help you to understand how your audience uses the Internet to search for products and services.

Then they’ll help you make decisions, perhaps to try something new, while giving you the certainty your actions will bring results for your business in the form of enquiries and sales.

Let’s dive in.

Social media: Is it essential or just a time waster?

Nearly one-third of the world uses social networks regularly.
Source: eMarketer

Social media and video viewing are the two most popular online activities,  together accounting for more than a third of all internet time.
Source: Smart Insights

40% of users would prefer to spend more money on companies and businesses who are engaging on social media.
Source: Infusion Soft

Content creation: Is the time it takes worth the effort?

Content marketing gets three times more leads than paid search advertising.
Source: Content Marketing Institute

70% of internet users want to learn about products through content versus traditional advertisements.
Source: MDG Advertising

75% of people who find local, helpful information in search results are more likely to visit the physical stores.
Google

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
Source: Hubspot Demand Gen Report, 2016

71% of readers say they were turned off by content that seems like a sales pitch.
Source: Marketing Week

Written articles (27%), videos (26%), and images (24%) are the three most engaging content on social media.
Source: Smart Insights

Email: Is it still relevant to your content marketing strategy?

Mobile users check their email three times more than non-mobile users.
Source: Campaign Monitor

79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts.
Source: Content Marketing Institute

86% of professionals prefer to use email when communicating for business purposes.
Source: Hubspot

Emails not optimised for mobile devices get deleted by 80.3% of users.
Source: Customerthink.com

SEO (Search Engine Optimisation): What are the latest trends?

Site speed

53% of people abandon a website if it takes more than 3 seconds to load.
Source: Google via Marketing Dive

Users spend 70% more time, and have 60% more page views, on websites that load quickly.
Source: Google 

User intent

You don’t need a statistic to see the importance of user intent. You just need to take a look at how Google’s search engine results page has changed.

Featured snippets. A knowledge box. People also ask. All of these options aim to answer a searcher’s question in the shortest amount of time possible.

“It’s not about the query. It’s what prompted the query.

It’s about the moments and how a brand can connect with those moments.”
Daniel Williamson, Speaker at BrightonSEO 2017

Voice search

What’s top of my kids Xmas lists this year? An Amazon Echo.

The number of voice queries increased 3,400% between 2008 and 2017.
Source: HubSpot, 2017

20% of all mobile queries are voice searches.
Source: Google

Voice and image-based searches are going to make up at least 50% of all searches by 2020.
Source: Com.Score

Video: Why do so many social media platforms encourage it?

Including a video in a post increases organic traffic from search results by 157%.
Source Marketing Sherpa

Video content is 50 times more likely to drive organic search results than plain text.
Source: Seoteric

Video will represent 82% of all internet traffic by 2021.
Source: Cisco

Blogging: Why do so many companies do it?

81% of internet users agree that blog posts are trusted sources of information or advice.
Source: Omnicore

The number of inbound links for a company can increase by up to 97% if they have a blog.
Source: Hubspot

Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%.
Source: Backlinko, 2016

It all adds up to this

Content marketing doesn’t bring instant results.

But over time, a well thought through content marketing strategy and a consistent approach is the most effective way to generate organic enquiries for your business.

So what are you waiting for?

And finally

If you would like help putting your content marketing strategy into action with written words then drop me a line to get information about pricing.

Claire Hawes, copywriter and owner of The Content BoutiqueAbout Claire Hawes

Claire Hawes is a marketing communications copywriter. She enjoys writing engaging copy that helps businesses to get noticed and attract enquiries. Claire’s experience mainly lies in the business to business sector. Her clients include both businesses and digital marketing agencies.

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