6th September 2018 Claire Hawes

Your guide to conducting an Autumn ‘plan do and review’ of your editorial calendar


Struggling to create content ideas in Autumn? Wondering if your effort is worth it? A ‘plan, do and review’ of your editorial calendar will put you on the right track

“What did you do at school today?” I asked my daughter on her first day back after the summer holidays. “Plan, do and review.” She replied.

Plan do and review. It’s an initiative integral to my daughter’s daily primary school routine. Every term teachers encourage pupils to make plans, carry them out, and reflect on what they have done.

In doing so, children learn to evaluate their progress, solve problems, and accomplish their goals. It’s a great motivator.

So what’s the lesson in this?

If you create content, such as blogs, videos, emails and social media posts to keep you front of mind of your audience, then come Autumn you may be struggling to generate topic ideas. And wondering if the sheer effort is worth it.

If this is you, an Autumn ‘plan, do and review’ of your editorial calendar can help.

By conducting regular reviews of your editorial calendar, you can plan content around notable holidays such as Halloween and Christmas.

And you can plan ahead for events such as conferences, launches, and recurring meetups.

Moreover, you can schedule the time you need to do your research, organise interviews and create accompanying visuals. As a result, you’ll keep on top of deadlines.

Consequently, you’ll reduce the stress associated with creating content. And you’ll be able to measure the results of your efforts.

What’s the catch?

You’ll need to dedicate a few hours of your time to ‘plan do and review’ your editorial calendar.

But your effort will be worth it. As a result, you’ll improve:

  • The quality of your content
  • The timeliness of your content

And most importantly, the likelihood of prospective and existing customers reading your content.

Want to know how to conduct an Autumn ‘plan do and review’ of your editorial calendar? Keep reading, and I’ll walk you through the whole process.

First off, review where you are now.

Over the last three months, tally up:

  • How many visitors/subscribers you’ve gained
  • How much engagement you’ve had by tallying up likes, shares and comments
  • If you have Google Analytics, check out who has viewed your content
  • Also, what social media platforms referred them
  • At the same time check out the keywords they used to find you
  • Most importantly, who clicked on your calls to action

You aim to find out what worked and what didn’t.

Next, decide what you want to achieve in the final third of the year.

  • Do you want to grow your email list? (Then you might want to think about creating a downloadable piece of gated content.)
  • Generate more awareness?
  • Improve engagement?
  • Generate more enquiries?

Then plan suitable content to help you achieve these goals.

After that, review upcoming dates in your calendar:

  • Have you any events or launches in the pipeline?
  • Can you weave in seasonal themes?

Beyond that, research:

  • Industry news you can promote individually or as a roundup
  • Facts and stats
  • Books you can review

Finally, explore options for:

  • Scheduling content in advance
  • Filling slots by repurposing content from your archives

In short, if you conduct an Autumn ‘plan do and review’ of your editorial calendar, not only will you fill it up with fresh content, but also you’ll be able to evaluate your progress and solve problems associated with creating regular content.

So give it a go and do let me know how you get on.

And finally

If you would like help creating the content you’ve scheduled in your editorial calendar, then drop me a line to get information about pricing.

Claire Hawes, copywriter and owner of The Content BoutiqueAbout Claire Hawes

Claire Hawes is a marketing communications copywriter. She enjoys writing engaging copy that helps businesses to get noticed and attract enquiries. Claire’s experience mainly lies in the business to business sector. Her clients include both businesses and digital marketing agencies.

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