15th February 2017 Claire Hawes

Rules of attraction… explained by copywriters

What’s love got to do with copywriting? Success relies on the rules of attraction. So get your relationship off the ground with these tips from top copywriters.

What’s the game of love got to do with copywriting?

Whether you’re trying to hook a guy or a gal, or trying to convince someone to buy your product or service… you need to understand the rules of attraction.

To help you get your relationship off the ground, I’ve compiled a collection of quotes from top copywriters. Follow their rules of attraction and you’ll be guaranteed to excite the interest and desire of your customers.

Rule 1: Prepare for the mating game

Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.

Robert Collier

Rule 2: First impressions count

On the average, five times as many people read the headlines as read the body copy.

David Ogilvy

Rule 3: Talk about something he or she loves. Engage and attract

Copy is a direct conversation with the consumer.

Shirley Polykoff 

Rule 4: Keep the conversation going

Simplicity is the ultimate sophistication.

 Leonardo Da Vinci

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett

Rule 5: Demonstrate your compatibility

People aren’t interested in you. They’re interested in themselves.

Dale Carnegie

Consumers do not buy products. They buy product benefits.

David Ogilvy

When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.

Dale Carnegie

Rule 6: Get him/her to call you

There are two motives to action: self-interest and fear.

Napoleon Bonaparte

The secret of all true persuasion is to induce the person to persuade himself.

Harry Overstreet

The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the yearning to feel important, the urge to look attractive, the lust for power, the longing for romance, the need to feel secure, the terror of facing the unknown, the lifelong hunger for self-esteem and so on. Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.

Gary Bencivenga 

Let me know how you get on. And Happy Valentines!

And finally

If you would like help from a copywriter to write communications that follow the rules of attraction, then do get in touch.

Claire Hawes, copywriter and owner of The Content BoutiqueAbout Claire Hawes

Claire Hawes is a marketing communications copywriter. She enjoys writing engaging copy that helps businesses attract enquiries and sales. Claire’s experience mainly lies in the business to business sector. Her clients include both businesses and digital marketing agencies.

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