My name is Claire Hawes, and I’m a copywriter. I’d like to help you to build a profitable relationship with your audience by writing words (marketing copy) that are:
- Easy to read
- Easy to understand
- And most importantly acted on
Make it easy for customers to decide to buy from you
I’ll help you to populate your website and marketing materials with persuasive words so that you can:
- Drive visitors to your website
- Educate your audience
- Prompt clicks to make enquiries and buy
Let's create thoughtful content to answer questions/concerns
Your prospective customers will do their homework before making a decision to buy from you. So let me help you confidently:
- Answer the question: What’s in it for me?
- Establish your credibility
- Inspire confidence that they’re making the right choice
Copywriting makes sense for your business. This is why:
- Saves you time
- Gives your readers a compelling reason to buy your products
- You get return on investment from your marketing activities
COPYWRITING FOR CONTENT MARKETING
Build & engage audiences. Also guide prospective customers through their decision making processes.
SEO COPYWRITING
Improve search engine rankings and engage readers.
LINKEDIN PROFILE OPTIMISATION
Create a LinkedIn profile that encourages readers to find out more about you and to connect.
WEBSITE CONTENT AUDITS
Evaluate your website performance . The results will provide you with the groundwork you need to produce smarter content that drives more traffic and generates more leads.
Claire gives the BEST top tips to get you writing well about the services you offer…Her blog is a MUST read!
Sophie Cameron, Simon Scott LandscapingAlways inspiring and spookily timely!
Chloe Edwards, Seven Sisters Spices Connect to me for copywriting tips
Don't take my word for it!
Claire Hawes has been writing Metastar’s web copy for many years now. We are extremely grateful as we found a reliable, enthusiastic individual who works hard to deliver great web copy to tight schedules and within budget. Thanks Claire!
Claire has not only re-designed my website but also introduced regular blogs. I have received many compliments on both, from a content as well as an informative point of view. I would recommend Claire to anyone looking to project a clear, concise – and amusing – message to their market.
Tracy Turner
Asset Based Lending Operations Expert, Business Certainty
Claire is a great experienced marketer and copywriter – such an asset to have on the team as she is always professional, reliable and utterly clear in her communications. She is an expert in financial markets – but has the ability to grasp the complexities of many sectors, from engineering to education, financial services to retail and IT. A pleasure to work with.
Liz Barnes
Business & Marketing Strategy Expert, Yada
Having worked with Claire on a number projects, she was able to quickly grasp our requirements, and implemented improvements that has not only improved the way our web site looks and works, but it’s position in the rankings. Our ongoing projects are made simpler with Claire’s involvement and I would have no hesitation in recommending her work.
Simon Button
Business Finance Specialist, The Business Bureau
I worked with Claire on a project to implement a new website for EAO group. This was a challenging project involving a corporate site and multiple local language versions. With Claire’s help, the project was completed on time and on budget. I have no hesitation in recommending Claire’s web copywriting services and media skills in the future.
Matthias Studer
Chief Information Officer, EAO
I recently engaged Claire Hawes to help me get to grips with LinkedIn. Claire had been recommended to me and I loved her upbeat friendly approach. It was just a one-hour workshop which was jam-packed full of useful information and tips and importantly on-trend and up-to-date in the ever-expanding social media world. Being shown what to do face to face makes it much easier to understand, I’ve come away having learned a great deal and would highly recommend Claire.
Rachel Skinner, Lomax & Skinner
Claire Hawes from The Content Boutique recently did a wonderful job at rewriting my homepage for me. It now allows the user to access all areas of my site straight away and find the information they need. It is also more interesting and gives a good first impression when using the site which is so important. Claire also worked quickly and efficiently and within the stated time frame and I would recommend her as a copywriter.
Lucinda Hope Director Simply Swim Sussex Ltd.
Claire worked for us as an interim Marketing Manager while our Marketing Manager enjoyed maternity leave. Claire quickly mastered her brief and made useful suggestions for increasing our digital presence. She co-ordinated designers, staff, and others to keep the marketing program on track. We would recommend her.
Jonathan Bloch, CEO, Exchange Data International
It was a pleasure to work with Claire, an experienced marketer who combines proven theories with fresh ideas to meet your business goals. She helped us build a more robust content strategy; giving us loads of advice and tips to easily manage our editorial calendar. She also brought her critical eye to our website and helped us optimise both our ranking and visitors engagement.
Anais Bresle, Marketing Manager, Exchange Data International
I have worked with Claire for around a year now and found her to be an efficient and knowledgeable business partner. She has raised our company’s profile in social media.
Rick Smallwood, Owner, Teachweb
I asked Claire at The Content Boutique to provide a content audit of my new website because my business wasn’t appearing in searches. Her approach was brisk and positive, starting with a phone call followed by the content audit itself, and a final phone call to tie up loose ends. I found the page-by-page suggestions very clear and I liked the way I was able to rewrite for myself following her guidelines. I now get much better search results!
Kate Minogue, Poise and Posture
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