A little bit about me...

A little bit about me

Hello, I am a copywriter

I write copy that convinces your customers to buy your products/services

Business owners, marketing managers, web and design agencies come to me when they want help generating enquiries and sales.

I’m known for my clear and simple writing that gets important information across as quickly as possible. And most importantly, makes sure your message is understood.

Copywriter Claire Hawes, The Content Boutique
My approach to copywriting

A copywriting process and strategy that works

From your initial brief through to iterations, proof reading and delivery of final version. I’ll makes your you are guided through the steps in a logical, straightforward way

Your copy will be presented to you in an agency style copy deck, which will give you all the information you need to guide you through the editing process.

What’s more, because everything you need is provided in one neat document, I’ve made it easy for your project stakeholders to pick up and run with your copywriting project.

What are the benefits of hiring me to write your copy?

I'm your salesperson in print and digital media

My job is to promote your business by way of compelling and persuasive copy.

Use my copywriting services to:

  • Save you time
  • Eradicate grammar issues
  • Communicate your products and services in an engaging way
  • Build trust in your products and services
  • Position you as an authority in what you do
  • Build relationships with your audience
  • Increase your lead generation, enquiries and sales
My credentials

Great copywriting backed up by marketing know-how

I’m a classically trained (Chartered Institute of Marketing) marketer. Underpinning my work is a sound knowledge and experience of marketing strategy.

I was awarded the Chartered Institute of Marketing Diploma in 1999.

Then in January 2012 I successfully completed the industry respected Success Works SEO copywriting programme.

You will be pleased to hear that although technology might have changed, the foundations of classic marketing strategy have not changed. Today’s content marketers still need to understand:

– What makes your target market tick
– What your competition is up to.
– The buy cycle.

Professional Copywriters Network Member Claire Hawes
Copywriter blog
My background

I learnt principles of good writing and the power of clear communications from an early age.

My parents were Fleet Street journalists. So I was expected to join the family trade as I too was good at writing.

There was one problem though.

I was an incredibly shy teenager. I didn’t like using the phone.

Not a good trait for a budding reporter.

But I’ve always been fascinated by the world of business. And after watching the film ‘Working Girl’, I decided that this was the place I wanted to be.

So I started my career in a sales support, where I learned about the importance of the sales process.

From here I made a natural move into marketing.

Fortunately for me, the companies I worked for were big enough to have a budget. But not big enough for agencies to do all the work for them.

As a result, I had the opportunity to write copy for brochures, direct mail, adverts, newsletters, PR and more.

My clients

Don't take my word for it!

I am mainly a business-to business copywriter. My clients include business owners, marketing managers, web and design agencies. This is what they say about me.