26th April 2018 Claire Hawes

What topics to write about in your business blog

Ever wondered how some companies never seem to run out of ideas for blog post topics? Read on to find an easy solution to the problem.

You know how important a blog is for your business. It drives traffic to your website and provides you with credibility.

But at the same time, my goodness it can be a chore dreaming up topics for your business blog every week.

Like you, I’ve been there.

The good news is I’ve found a solution to the problem.

That’s right!

So what’s the solution to generating blog post topics?

A good starting point is to think about what would motivate a reader to click through to your business blog post.

Let me give you a few examples:

  • Save time
  • Save money
  • Convenience
  • Security
  • Alleviate a fear
  • Gain knowledge
  • Satisfy their ego
  • Feel good

Then you should be aware of the range of tried and tested business blog post formats you can use to answer your readers’ questions.

How to’s

Your readers turn to search engines when they have a problem How to posts provide quick tutorials/step by step guides to solve them.

List posts

Let you share valuable information in an easy to read and digest format.

Checklists/cheatsheets

Give readers a quick and simple guide to get them on the right track.

Infographics

Make topics understandable, by presenting information in a visual format.

Case studies

Tell stories from a customer’s point of view.

Data-driven posts

Back up your claims with statistics.

‘Why’ posts

Emphasise the importance of a topic. For example: “Why tone of voice matters when writing marketing copy.

‘What’ posts

Explain a term or concept. For example: ‘What is copywriting and why do you need it?’

Curated content

Gather together useful, relevant content (news roundups for example) and share it.

Comparison posts

Describe how your product/service compares to another.

Interviews

Get someone else’s perspective on a topic. Ask an expert.

Inspirational stories

Provide your readers with hope and encouragement.

Finally, once you’ve decided upon the angle for your blog post (the motivation to read it), all you have to do is choose from the list of formats.

Here’s how this works:

Save time

  • Write a how to post. For example: “How to write blog posts… quickly.”
  • Compile a cheat sheet. For example: ‘7 tips that’ll save you time: The bloggers cheat sheet.’

Save money

  • Put together a useful checklist.
  • Write a comparison post.

Convenience

Security/alleviate a fear

Gain knowledge

Satisfy ego

  • Write a how to post. Such as: ‘How to dress to impress.’

Feel good

And that’s all there is to it.

Now go ahead and make it happen.

And finally

If you would like help writing business blog posts, then do get in touch. I have some cost-effective blog writing packages for businesses. Do get in touch for information about pricing.

Claire Hawes, copywriter and owner of The Content BoutiqueAbout Claire Hawes

Claire Hawes is a marketing communications copywriter. She enjoys writing engaging copy that helps businesses to get noticed and attract enquiries. Claire’s experience mainly lies in the business to business sector. Her clients include both businesses and digital marketing agencies.

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